ENROLMENT MONTH

January, May, June, September

LENGTH OF STUDY

472.5 full time hours within 12 months

CREDITS

24.5

CREDENTIAL 

Certification accredited by PTIB

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PROGRAM OVERVIEW

The Marketing & Media Manager Program prepares students for a career in the ever-growing Marketing and Media industry through a series of creative and industry based courses. The program itself is comprised of seven 45hr courses and a co-op work placement across a one year period, in order to receive a full program certificate.

Students develop the skills to design a Photography and Videography portfolio, plan and implement a Marketing Strategy, learn about the current world of Internet Marketing and Social Media and develop Event Planning skills. To gain practical experience students apply their skills in a co-op work placement, some past co-op businesses are: Whistler Arts Council, Whistler Film Festival, ShawTV, Starbucks.

(Students who wish to take a course as an individual course are welcome to do so. Upon course completion students receive a course certificate for their individual course. For details see Course Pages.)

WHO IS IT FOR?

Aimed towards the individual who is looking to expand their Media skills or learn the fundamentals of Marketing and how to implement these skills. A passion and active interest in the world of Marketing and Media is helpful.

PROGRAM OUTCOMES

  • Identify marketing terminology, trends, and strategies
  • Develop marketing strategies and goals
  • Identify market segmentation techniques
  • Knowledge of various internet marketing areas and social media strategy, channels and analytics
  • Manage event planning and execution
  • Introduction into professional videography and video editing
  • Fundamentals of professional photography and photo editing

CERTIFICATIONS OBTAINED

  • Marketing & Media Manager Program Certificate

POSSIBLE CAREER OCCUPATIONS

  • Marketing Assistant/Coordinator/Specialist
  • Social Media Coordinator/Specialist
  • Events Coordinator
  • Junior/Assistant Videographer and Photographer

PROGRAM COSTS

Tuition Fee International$14,000 CAD
Tuition Fee Local$10,000 CAD
Application Fee$125 CAD
Pro Camera Rental25 CAD/week
Online Payment

WAS GENERAL ENTRY REQUIREMENTS

  • Minimum 18 years old
  • Proficient in English

PROGRAM SPECIFIC ENTRY REQUIREMENTS

  • None

SPECIAL EQUIPMENT REQUIREMENTS

  • None

SPECIAL PHYSICAL REQUIREMENTS

  • None
Admissions Requirements

COURSES

CourseProgramMonthHours
PhotographyMarketing & MediaFebruary
July
45
Photo EditingMarketing & MediaMarch
August
45
VideographyMarketing & MediaMay
November
45
Video EditingMarketing & MediaJune
December
45
Internet Marketing and Social MediaMarketing & MediaJanuary
June
45
Event PlanningMarketing & MediaApril
September
45
Marketing StrategyMarketing & MediaJuly
October
45
Marketing Co-op Work ExperienceMarketing & Media157.5
View Course List

PHIL TIFO

Ever since his first published photo in Transworld Snowboarding Magazine in 2000, Phil’s work has spread out on all continents. His photography can be found in more than 20 publications worldwide.


DAN CARR

Born in the UK, Dan took a year out in Whistler, British Columbia after high-school which planted the seed for a mountain obsession. While his passion for mountain life took a backseat as he finished a degree in Aerospace Engineering in England, it wasn’t long before he returned to the mountains to start his photography business.


TBA

Courses: 
Internet Marketing & Social Media


TBA

Courses: 
Event Planning


VIRGINIA RAE-CHOQUETTE

Marketing Expert and Creative Strategist Virginia-Rae lives in a digital world. She has seen the landscape of both traditional and digital marketing grow and change significantly in her 12 years as a professional marketer.

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