ENROLMENT MONTHS

October, November 2020,  January, February, April, May, July, September, October, November 2021 * exact dates are posted 3 months prior to course start.

LENGTH OF STUDY

472.5 full time hours within 12 months

CREDITS

24.5

CREDENTIAL 

Diploma

Accredited by Government of B.C. Private Training Institutes Branch (PTIB).

Hootsuite Certification

PROGRAM OVERVIEW

The Marketing & Media Manager Program prepares students for a career in the ever-growing Marketing and Media industry through a series of creative and industry based courses. The program itself is comprised of seven 45hr courses and a co-op work placement across a one year period, in order to receive a full program certificate.

Students develop the skills to design a Photography and Videography portfolio, plan and implement a Marketing Strategy, learn about the current world of Internet Marketing and Social Media and develop Event Planning skills. To gain practical experience students apply their skills in a co-op work placement, some past co-op businesses are: Whistler Arts Council, Whistler Film Festival, ShawTV, Starbucks.

(Students who wish to take a course as an individual course are welcome to do so. Upon course completion students receive a course certificate for their individual course. For details see Course Pages.)

WHO IS IT FOR?

Aimed towards the individual who is looking to expand their Media skills or learn the fundamentals of Marketing and how to implement these skills. A passion and active interest in the world of Marketing and Media is helpful.

Interested in finding out more about our gap year programs? Check out our Student Gap Year page.

PROGRAM OUTCOMES

  • Identify marketing terminology, trends, and strategies
  • Develop marketing strategies and goals
  • Identify market segmentation techniques
  • Knowledge of various internet marketing areas and social media strategy, channels and analytics
  • Manage event planning and execution
  • Introduction into professional videography and video editing
  • Fundamentals of professional photography and photo editing

CERTIFICATIONS OBTAINED

  • Marketing & Media Manager Program Diploma

POSSIBLE CAREER OCCUPATIONS

  • Marketing Assistant/Coordinator/Specialist
  • Social Media Coordinator/Specialist
  • Events Coordinator
  • Junior/Assistant Videographer and Photographer

PROGRAM COSTS

Tuition Fee Local$10,000 CAD NOW $8,000 Special Offer
Tuition Fee International$14,000 CAD
Application Fee$250 CAD
Textbook Fees$150 CAD
External Hard Drive$200 CAD
Pro Camera Rental$25 CAD/week
Online Payment

WAS GENERAL ENTRY REQUIREMENTS

  • Minimum 18 years old
  • Proficient in English

PROGRAM SPECIFIC ENTRY REQUIREMENTS

  • None

SPECIAL EQUIPMENT REQUIREMENTS

  • None

SPECIAL PHYSICAL REQUIREMENTS

  • None
Admissions Requirements

COURSES  *Note that some course dates have been altered due to Covid 19 – please consult your WAS representative for details

CourseProgramMonthHours
PhotographyMarketing & MediaMay
November
45
Photo EditingMarketing & MediaJune
December
45
VideographyMarketing & MediaFebruary
July
45
Video EditingMarketing & MediaMarch
August
45
Principles of Digital Marketing and Social MediaMarketing & MediaJanuary
June
45
Event PlanningMarketing & MediaApril
September
45
Marketing StrategyMarketing & MediaJuly
October
45
Marketing Co-op Work ExperienceMarketing & Media157.5
View Course List

PHIL TIFO

Ever since his first published photo in Transworld Snowboarding Magazine in 2000, Phil’s work has spread out on all continents. His photography can be found in more than 20 publications worldwide.


DAN CARR

Born in the UK, Dan took a year out in Whistler, British Columbia after high-school which planted the seed for a mountain obsession. While his passion for mountain life took a backseat as he finished a degree in Aerospace Engineering in England, it wasn’t long before he returned to the mountains to start his photography business.


Kate Kozak

Courses: 
Principals of Digital Marketing & Social Media

Event Planning

Marketing Strategy



“There were two considerations that were crucial in choosing a career program for myself: location and relevance. Whistler Adventure School met both of those with the Marketing and Media Manager program. The strategically curated course program layered onto my career in marketing, offering new tools for me to use in Photography and Videography. And with the school being located in Whistler, it provided the perfect setting to not only take advantage of the vast outdoor playground, but to apply the program skills in the industry I’m passionate about, outdoor tourism.”

Dani Huff, Marketing & Media Manager Student

Live Life Outdoors!