ENROLMENT MONTHS
August, September, October, November (January, April, June 2021)
LENGTH OF STUDY
472.5 full time hours within 12 months
CREDITS
24.5
CREDENTIAL
Diploma
Accredited by Government of B.C. Private Training Institutes Branch (PTIB).
Hootsuite Certification
PROGRAM OVERVIEW
The Marketing & Media Manager Program prepares students for a career in the ever-growing Marketing and Media industry through a series of creative and industry based courses. The program itself is comprised of seven 45hr courses and a co-op work placement across a one year period, in order to receive a full program certificate.
Students develop the skills to design a Photography and Videography portfolio, plan and implement a Marketing Strategy, learn about the current world of Internet Marketing and Social Media and develop Event Planning skills. To gain practical experience students apply their skills in a co-op work placement, some past co-op businesses are: Whistler Arts Council, Whistler Film Festival, ShawTV, Starbucks.
(Students who wish to take a course as an individual course are welcome to do so. Upon course completion students receive a course certificate for their individual course. For details see Course Pages.)
WHO IS IT FOR?
Aimed towards the individual who is looking to expand their Media skills or learn the fundamentals of Marketing and how to implement these skills. A passion and active interest in the world of Marketing and Media is helpful.
PROGRAM OUTCOMES
- Identify marketing terminology, trends, and strategies
- Develop marketing strategies and goals
- Identify market segmentation techniques
- Knowledge of various internet marketing areas and social media strategy, channels and analytics
- Manage event planning and execution
- Introduction into professional videography and video editing
- Fundamentals of professional photography and photo editing
CERTIFICATIONS OBTAINED
- Marketing & Media Manager Program Diploma
POSSIBLE CAREER OCCUPATIONS
- Marketing Assistant/Coordinator/Specialist
- Social Media Coordinator/Specialist
- Events Coordinator
- Junior/Assistant Videographer and Photographer
PROGRAM COSTS
| Tuition Fee Domestic | $ 8,570 CAD |
| Tuition Fee International | $12,250 CAD |
| Application Fee | $250 CAD |
| Technology Fee | $100 CAD |
| Textbook Fees | $150 CAD |
| External Hard Drive | $200 CAD |
| Pro Camera Rental (optional) | $25 CAD/week |
WAS GENERAL ENTRY REQUIREMENTS
- Minimum 18 years old
- Proficient in English
PROGRAM SPECIFIC ENTRY REQUIREMENTS
- None
SPECIAL EQUIPMENT REQUIREMENTS
- None
SPECIAL PHYSICAL REQUIREMENTS
- None
COURSES
| Course | Program | Month | Hours |
|---|---|---|---|
| Photography | Marketing & Media | April November | 45 |
| Photo Editing | Marketing & Media | June November/December | 45 |
| Videography | Marketing & Media | January August | 45 |
| Video Editing | Marketing & Media | February September | 45 |
| Principles of Digital Marketing and Social Media | Marketing & Media | February June | 45 |
| Event Planning | Marketing & Media | July/August | 45 |
| Marketing Co-op Work Experience | Marketing & Media | 200 |
PHIL TIFO
Ever since his first published photo in Transworld Snowboarding Magazine in 2000, Phil’s work has spread out on all continents. His photography can be found in more than 20 publications worldwide.
DAN CARR
Born in the UK, Dan took a year out in Whistler, British Columbia after high-school which planted the seed for a mountain obsession. While his passion for mountain life took a backseat as he finished a degree in Aerospace Engineering in England, it wasn’t long before he returned to the mountains to start his photography business.
TBA
Courses:
Internet Marketing & Social Media
TBA
Courses:
Event Planning
VIRGINIA RAE-CHOQUETTE
Marketing Expert and Creative Strategist Virginia-Rae lives in a digital world. She has seen the landscape of both traditional and digital marketing grow and change significantly in her 12 years as a professional marketer.
“There were two considerations that were crucial in choosing a career program for myself: location and relevance. Whistler Adventure School met both of those with the Marketing and Media Manager program. The strategically curated course program layered onto my career in marketing, offering new tools for me to use in Photography and Videography. And with the school being located in Whistler, it provided the perfect setting to not only take advantage of the vast outdoor playground, but to apply the program skills in the industry I’m passionate about, outdoor tourism.”
– Dani Huff, Marketing & Media Manager Student