Dive into Digital: Social Media & Event Planning

Marketing Media Alumni, Joey, is capturing some shots of this popular Crankworx event while our class checked out this event

Are you always on social media, checking out the latest trends and posts? Do you get excited when you think about organizing parties or events? Well, the Marketing Media Manager Program at Whistler Adventure School is like hitting the jackpot for the social media savvy and event planning enthusiasts!

What’s the Buzz About Digital Marketing and Social Media?

Let’s talk about the Principles of Digital Marketing and Social Media course. Imagine you could help your favourite brand become a star online. That’s what this course is about! It’s not just about posting cool photos or videos; it’s learning the secret sauce behind what makes people click ‘like’ or ‘share’.

You get to learn tricks on how to make websites that people love to visit, how to make ads that don’t get skipped, and how to get all the likes and follows. Think of SEO (that stands for Search Engine Optimization) like a treasure map that leads people to a website. Pretty cool, right?

Career Opportunities Digital Marketing & Social Media

The Principles of Digital Marketing and Social Media class at Whistler Adventure School can set the stage for an exciting career path in several areas. Here are five examples of potential jobs you could pursue after completing this course:

Social Media Manager

As a Social Media Manager, you’ll be the voice of a company across various social platforms. Your day-to-day tasks would involve creating engaging content, scheduling posts, analyzing data to understand what’s working and what’s not, and interacting with followers. It’s a role that combines creativity with strategy – you’ll need to come up with innovative ideas that capture the brand’s voice and resonate with the target audience while also keeping an eye on the performance metrics.

Below you can see the power of editing for social media. Be subtle, be authentic but make it appealing. We are visual creatures. One photo you will skip by the edited one, you will want to frame.

Marketing Media Alumni, Emilio, shows us the power of editing using his favourite subject!


Content Strategist/Creator

In this role, you’ll be the mastermind behind the content a brand puts out, whether it’s blog posts, videos, podcasts, or infographics. You’ll need to understand not just what type of content is best for a brand, but also how to optimize it for different digital platforms and audiences. A good Content Strategist also knows how to analyze content performance and tweak strategies accordingly.

Digital Marketing Specialist

As a Digital Marketing Specialist, you’d be involved in all aspects of a brand’s digital presence. This could include email campaigns, SEO, pay-per-click advertising, and more. Your goal would be to increase brand awareness, promote products or services, and drive traffic to the company’s website. This role is highly analytical and requires a good understanding of digital marketing tools and platforms.

Influencer Marketing Coordinator

Influencer marketing is a booming field, and as an Influencer Marketing Coordinator, you would be responsible for identifying, negotiating, and managing partnerships with influencers. This role requires an understanding of social media trends, knowledge about which influencers align with a brand’s values and goals, and the ability to track campaign success through key performance indicators.

Brand Manager

A Brand Manager focuses on building and maintaining a brand’s image, personality, and products. They strategize and execute marketing campaigns, collaborate with design and product teams, and analyze market trends. Your job would be to ensure that all aspects of digital marketing align with the brand’s identity and business goals. This role often requires experience, but the skills learned in a digital marketing course are fundamental to getting started.

Each of these career paths requires a unique blend of creativity, analytical skills, and a deep understanding of the digital world – all of which are covered in a comprehensive digital marketing and social media class. The course at Whistler Adventure School can provide the foundational knowledge that, paired with experience and a finger on the pulse of the latest digital trends, could lead to a successful career in any of these fields.

Let’s Plan an Event to Remember

Now, let’s switch gears and check out the Event Planning course. It’s like being given the director’s chair for a big blockbuster event. You start with an idea, and then you learn to pick the perfect spot, plan out every detail, and make sure everyone has a great time.

It’s also like being a superhero because you have to be ready for anything that could go wrong. What if it rains, or the sound system breaks? You’ll learn how to have a plan for every “just in case.” A secret note, events never go according to plan, it’s the event planners and how they plan the event in detail, and then react to these changes as they appear as the event is in progress. 

Talking about deals, did you know event planners have to be good at making deals too? It’s like going to a market and haggling for the best price, but for big things like catering and music. And in this course, you’ll learn how to do that to save money and still have an awesome setup.

Our Event Planning class was up mid- Mountain to watch this epic Crankworx event.


Career Opportunities in Event Planning

The Event Planning course at Whistler Adventure School is a great stepping stone to various career opportunities in the event industry. Here are five potential jobs that could stem from taking this class:

Event Coordinator

As an Event Coordinator, you’d be involved in the nuts and bolts of putting events together. This includes tasks like scouting and booking venues, coordinating with vendors (caterers, decorators, AV technicians), setting up schedules, and ensuring everything runs smoothly on the day of the event. It’s a role that requires excellent organizational skills and attention to detail.

Wedding Planner

If you have a passion for making someone’s special day perfect, becoming a Wedding Planner could be your dream job. You’d help couples plan their wedding, from choosing the right venue and theme to handling the logistics of the ceremony and reception. This job not only requires a good sense of style and understanding of nuptial trends but also the ability to stay calm under pressure.

Corporate Event Planner

Corporate events range from conferences and workshops to retreats and holiday parties. As a Corporate Event Planner, you’d work within a company or as a consultant to create events that align with the company’s goals and brand. This could include coordinating with speakers, organizing schedules, and managing budgets. Networking and communication skills are key in this role.

Conference Services Manager

Working typically at hotels or convention centres, Conference Services Managers are responsible for coordinating all aspects of professional meetings and events. They act as the liaison between the venue and the client, ensuring that all event requirements are met and that guests have a seamless experience. Skills in contract negotiation and an understanding of facility management are often required.

Special Events Manager for Nonprofits

Many nonprofit organizations host events to raise funds, increase awareness, or engage with the community. As a Special Events Manager for a nonprofit, you would plan and execute these events, ensuring they meet the organization’s objectives while staying within budget. This role requires creativity in coming up with unique event ideas that capture the public’s interest and inspire them to support the cause.

Each of these careers in event planning requires a mix of creativity, strategic planning, and strong project management abilities. The Event Planning course can give students the knowledge base and practical skills needed to begin working in any of these exciting roles, from handling the logistical challenges to creating memorable experiences for guests. With experience and a successful track record, there are plenty of opportunities for growth and specialization in the event planning industry.

Mixing It All Together

So, what’s so special about combining digital marketing with event planning? Think about it. You learn to hype up an event online so that everyone wants to come. Then, you make sure the event is as cool as it looked on Instagram, TikTok or Facebook. It’s about making promises online and then delivering in real life.

Whistler is the ideal place to learn about events. There are thousands of events hosted in Whistler every year, from small private events to huge worldwide known events. Did you ever hear of the Crankworx Biking Event (yep, born here!).  If event planning or a facet is on your trajectory of possible careers, Whistler is the place to be. These planners come from all over to work events here. Whistler receives over 3 Million guests coming into this town of approximately 12,000 locals.

Why Whistler Adventure School?

Whistler Adventure School is not your typical school. It’s in Whistler, where you have mountains and nature as your classroom backdrop. It’s pretty much a playground for people who love adventures.

And it’s not just about book-smarts. You get to try out what you learn on actual projects with businesses around town. Plus, the teachers aren’t just teachers; they’re pros who know what they’re talking about because they actually work in the industry.

Classes are small too, which means you get to have one-on-one time with instructors, and that’s a big deal when you’re learning tricky stuff like how to make a brand or event stand out.

Looking Ahead

After you’re done with these courses, you’re basically prepped to jump into a career where you can use Instagram, TikTok, Facebook, and other platforms to make brands shine. Or, you can be the one calling the shots behind memorable events that people talk about for years.

So, if you’re the kind of person who gets excited about making things happen online and in the real world, the Marketing Media Manager Program at Whistler Adventure School could be your ticket to an awesome future. It’s not just about learning; it’s about doing. And that’s how you get to be a pro in the world of digital marketing and event planning.